- Product Strategy
- Conduct competitor benchmarking and positioning analysis.
- Identify market gaps, whitespace opportunities, and future trends in the bus industry.
- Market & Customer Insights
- Gather Voice of Customer (VoC) inputs through field visits, dealer interactions, and customer feedback.
- Analyze customer pain points and convert them into product feature enhancements.
- Support sales team with technical product positioning and differentiation strategy.
- Product Development & Lifecycle Management
- Work with R&D and Engineering teams for new feature introduction and product improvements
- Manage end-to-end product lifecycle: concept → development → launch → sustenance → phase-out.
- Ensure timely implementation of regulatory changes and compliance requirements
- Business Case & Financial Management:
- Prepare business cases for new features, variants, and upgrades
- Conduct TCO (Total Cost of Ownership) analysis to strengthen value proposition
- Monitor product profitability, cost optimization, and margin improvement initiatives.
- Go-to-Market (GTM) & Launch Management
- Plan and execute new product/variant launches.
- Develop product training materials for sales and dealer teams.
- Support marketing campaigns with technical inputs and competitive highlights.
- Performance Monitoring
- Track product KPIs including sales performance, market share, pricing realization, and customer satisfaction.
- Identify corrective actions based on performance gaps.
- Bachelor’s degree in engineering (Mechanical/Electrical / Automobile) preferred.
- MBA (Marketing / Operations / Strategy) preferred.
- 3–5 years of experience in Product Management / Business Analysis / Strategy in Automotive or Commercial Vehicle OEM.
- Strong understanding of bus segment (HDB, LPO, intercity, school buses etc.).
- Experience in competitor benchmarking and pricing strategy.
- Proficiency in Excel, PowerPoint; knowledge of Power BI tools is an added advantage.
At Daimler Truck, we promote diversity and foster an inclusive corporate culture. We value the individual strengths of our employees, as these lead to the best team performance and thus to the success of our company.
Inclusion and Equal opportunities are important to us – regardless of where you come from and who you are. We look forward to receiving applications from people of all cultures and genders, parents, people with disabilities and people from the LGBTIQ+ community.
