DTNA Parts Customer Segmentation Program Manager

Inside the Role

DTNA Parts customer segmentation manager is responsible for developing parts programs for specific end customers, including regional and national fleets, independent repair facilities, and collision shops. This role develops programs, incentives, and direct marketing content for specified customers to generate parts sales growth. Utilize existing tools, and develop new methods to support loyalty, and parts sales improvements to customer segments. Implement metrics and report success to management to ensure desired results are being achieved. Position requires high levels of collaboration and communication with customers, dealers, suppliers, and cross functional teams that support DTNA Parts sales growth. Successful candidate should be able to travel 25% of the time.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What you Drive at DTNA:

• Work closely with DTNA Parts Product Segment Managers, and communications team to create and develop promotions, and marketing content to drive parts sales with end customers.
• Develop Customer focused programs, promotions, and incentives for Independent Repair facilities, collision shops, and regional/national fleets.
• Manage one large National Fleet summit program annually to build relationships with National Fleet accounts, dealers and DTNA.
• Extract and analyze data to identify sales opportunities to identify specific product opportunities.
• Work with DTNA Parts field teams to determine parts sales growth opportunities and create programs/promotions to drive sales for targeted customers.
• Research and develop Fleet Boost program enhancements to drive customer loyalty.
• Develop metrics to track programs success, and report to leadership on a consistent basis.

Knowledge You Should Bring:

• BS/BA or 8 years of relevant experience in lieu of degree.
• Familiarity with heavy truck distribution channels, and DTNA dealer network.
• Understanding of Aftermarket Sales channels.
• Proficiency in data analysis tools like Excel, Tableau, Power BI and other data visualization software.
• Strong quantitative skills and ability to analyze data to extract insights and develop strategic recommendations.
• Ability to develop and execute strategic plans to achieve set goals
• Excellent written and verbal communication and presentation skills to effectively collaborate with cross-functional teams.
• Strong business acumen with a track record of driving profitable growth initiatives.
• An attached resume.

Exceptional Candidates Might Have:

• 5-7 years of relevant experience.
• MBA or other advanced degree in business, marketing, or a related field.
• Experience with DTNA aftermarket programs, products, and services.
• Experience conducting market research, competitive analysis, segmentation studies and customer needs assessments.
• Familiarity with DTNA dealerships, with established relationships.
• Prior experience in developing customer programs.

#LI-TN1  #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Detroit, MI US, Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.

Please see above for qualification details

At Daimler Truck, we promote diversity and foster an inclusive corporate culture. We value the individual strengths of our employees, as these lead to the best team performance and thus to the success of our company. Inclusion and Equal opportunities are important to us – regardless of where you come from and who you are. We look forward to receiving applications from people of all cultures and genders, parents, people with disabilities and people from the LGBTIQ+ community.